Tove Lo - Lady Wood (new album)

[RuHa]

So I came by this awesome song by Tove Lo called Out of Mind, http://www.youtube.com/watch?v=_65tLeIWtx0
Decided to find out who she is, and seems like I'm not the only one who's impressed. Max Martin heard a song of hers and signed her in the fall 2013, as it says in this swedish article:"She is Max Martins new hope", http://www.aftonbladet.se/nojesbladet/musik/article18472413.ab

Since then she has, besides working on her own stuff, helped co-writing songs for artist like Icona Pop(ie. This Is.. - We Got the World), Lea Michelle(Louder - Thousand Needles), Cher LLoyd(Sorry I'm Late- ‘Killin’ It’, http://www.josepvinaixa.com/blog/cher-lloyd-sorry-im-late-promo-artwork-tracklist/)

In an interview to STIM she came with some interesting news, Max Martin and Shellback are mentoring a team of young talented swedish songwriters and producers to secure the next generation:"Fall 2013, Tove was invited to join a group of young songwriters that Max Martin and his colleague Johan Schuster, better known as Shellback, were mentoring, with the aim of creating the next generation of great Swedish songwriters."
http://www.stim.se/PRESS/Portraits/The-hype-surrounding-Tove-Lo/

Very exiting news! Here's an interview in swedish(called "She's living the dream"), barely understand it myself, so don't think I'm able to translate, but she does talk about what makes a song great. http://www.tv4play.se/program/nyhetsmorgon?video_id=2582829
And another in depth interview, this time in english, http://radarmagazine.se/music/interview/tove-lo/

Sorry for all the brackets and links making it a bit messy to read, hope you guys find it interesting! 

[nznexus]

ahahah... good
 
but max martin is so anonymous

very catchy song out of mind...
did max martin wrote it?

max martin knows how to catch ur attention thru music.

and earing 120 000 kr per year isnt bad at alll for a young talent like she is... well done.

does max martin own a record label?

[nznexus]

i wonder if she will become internationally popular like for example taylor swift... haha aslong as she keeps it pop.

[J_A24]

ahahah... good
 
but max martin is so anonymous

very catchy song out of mind...
did max martin wrote it?

max martin knows how to catch ur attention thru music.

and earing 120 000 kr per year isnt bad at alll for a young talent like she is... well done.

does max martin own a record label?

A publisher I believe, which is MXM songs.

[j.fco.morales]

Mm, that's good.
She released and EP around a month ago and Max Martin is not involved.

[Rebecca]

Fantastic song. That's really great that Max and Shellback are mentoring other songwriters.

[B Steady]

Her song "habits" is brilliant!!!

[nznexus]

exclusive interview with tove lo and about max martin

https://www.youtube.com/watch?v=OF-tN8qlOQo

[Rebecca]

thanks, can someone do a translation?

[nznexus]

i can but it will be too much of work to do

but the interview is mostly about.. tove los singing

[AlexanderLaBrea]

I can sum up what she says about Max:

The interviewer asks about her affiliation with Max/Shellbacks songwriting "collective". Tove says that she and a couple of other Swedish songwriters and producers, starting late last year, have been working on different projects (in which she primarily writes melodies and lyrics as she have with Icona Pop). The interviewer then asks if this means that some of her songs could be placed on a major artist (JB, Pink etc.) and she says yes, that's the goal.
When asked about how she got in touch with Max, she says that she had been working with some people that he'd had his eyes on and he ended up being curious about her as well. Not very much info, but basically she is not signed to Max per se, it is more of a Swedish songwriting branch within the label that Max/Shellback is in charge of to which she is assigned to.

Other than that, they talk about her artistry and about the lyrics where she mentions the bath tub and what not. She says that her apartment is cold and she sometimes eat her dinner there.

[j.fco.morales]

I like Habits as well, the chorus is amazing.

I dislike something about her voice and sometimes I think the productions doesn't do justice to her writing.
Out of Mind sounds amazing though, reminds me a lot of Say Lou Lou...

[AlexanderLaBrea]

Not on Drugs is incredibly hooky. Great great chorus!

[Rebecca]

Thanks Alexander for the translation.

[j.fco.morales]

The album is out September 30th via Universal.

New song out: Timebomb.
Written by Tove Lo, Klas Ahlund and Alexander Kronlund.