Author Topic: Halsey — So Good (Max Martin)  (Read 617 times)

Offline bugmenot

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Halsey — So Good (Max Martin)
« on: May 29, 2022, 08:35:47 PM »
https://www.tiktok.com/@halsey/video/7100595685912775979
Quote
The label didn’t want to put the first version of So Good out because it was slow and emotional.
They asked her to re-produce it as a “classic pop record”, so she worked with Max Martin.
Once they got that version, they said she needs to put out a “big pop song”.
Now the label is blocking her from releasing this because it didn't go viral on tiktok.

Offline nanofives

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Re: Halsey — So Good (Max Martin)
« Reply #1 on: May 30, 2022, 09:03:39 PM »
So they let her release an industrial album but not this pop record?

Offline j.fco.morales

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Re: Halsey — So Good (Max Martin)
« Reply #2 on: May 30, 2022, 09:36:07 PM »
I mean, the label won't release the song until it gets viral on TikTok.

So she releases a TikTok about the song complaining about the label... and it goes viral.

Well done.

Offline melodicmoonlight

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Re: Halsey — So Good (Max Martin)
« Reply #3 on: May 31, 2022, 09:29:46 PM »
So they let her release an industrial album but not this pop record?

it’s a marketing scheme to drum up drama and “scandal” to give the song more attention, promote it, etc. it’s the new trend with artists pretending that their label is forcing them to make TikToks. Charli XCX has done it

https://www.instagram.com/p/CeOZonFsoAT/?igshid=YmMyMTA2M2Y=

Offline melodicmoonlight

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Re: Halsey — So Good (Max Martin)
« Reply #4 on: May 31, 2022, 09:51:55 PM »
Sry for the double post but I just actually listened to the snippets for the first time and this song sounds amazing. Like such a nostalgic throwback to early 2010s Max Martin. A little bit of T Swift in the writing, a little Ed sheeran / Carolina liar. Glad that Halsey is embracing this and I hope it does well bc that means we could get more of that anthemic acoustic pop genre which I honestly never get tired of

Offline Snipes3000

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Re: Halsey — So Good (Max Martin)
« Reply #5 on: May 31, 2022, 10:08:06 PM »
Doesn't really sound trendy. I can totally understand that a label doesnt see anything in it unless it goes viral, albeit that I only heard this little part so my judgment isn't fair.
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Offline Helluvafella

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Re: Halsey — So Good (Max Martin)
« Reply #6 on: June 06, 2022, 11:26:59 AM »
it’s a marketing scheme to drum up drama and “scandal” to give the song more attention

This.

I mean if all she wanted to do is to „release music“ as she claims, she could go independently without any label involvement whatsoever.

And it is ridiculous to claim that a label is holding back the release if Max Martin is on the record. If the label agreed to pay big bucks for Max then they absolutely do believe in the record.

Offline Snipes3000

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Re: Halsey — So Good (Max Martin)
« Reply #7 on: June 06, 2022, 12:29:55 PM »
She cannot release music without the label's permission. That would be a violation of her contractual obligations. If labels would allow their 'stars' to do that, they would take the risk of letting these stars breaking down their image which the label has invested a lot in to be the best it can be. Obviously they don't wanna take that risk cause they aint stupid. Hence, these artists have contractual obligations that restricts those artists in coming out with new music related to the brand of the star.

The label is perhaps not the one who invested in Max Martin on this record. It could have also been set up by a publisher who invested in a song.

Labels take the most risk financially by dropping singles. The big three (Universal, Sony, Warner) are very picky and stingy about it and they should be. Otherwise they would have a hard time, just like those little indie labels who appear and are gone by the wind. The reason they vanish from the scene is because they invest money in songs that have no place in the charts and consequently the revenue of those songs becomes too low to keep their head above the water. Remember why Cheiron decided to morph their record label into a publishing company?
« Last Edit: June 06, 2022, 12:44:55 PM by Snipes3000 »
Hi, I'm Luke and I'm sitting on my throne! Oh, and have you noticed that Denniz PoP songs are extremely hooky?

Offline nanofives

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Re: Halsey — So Good (Max Martin)
« Reply #8 on: June 06, 2022, 02:08:59 PM »
And it is ridiculous to claim that a label is holding back the release if Max Martin is on the record. If the label agreed to pay big bucks for Max then they absolutely do believe in the record.

Actually there's a lot of Max's songs pending to be released over the years that up to this day haven't seen the light, mostly because labels think that the artist wouldn't make it.
Some examples are Bonnie Mckee's Nothing But You, Usher's Bedroom, Anitta's latest album that supposedly had a lot of songs with Max, Jonas Brothers' last album.

Please correct me if these examples are wrong.

Offline j.fco.morales

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Re: Halsey — So Good (Max Martin)
« Reply #9 on: June 06, 2022, 08:02:40 PM »
I would love to hear those discarded songs.

Offline nanofives

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Re: Halsey — So Good (Max Martin)
« Reply #10 on: June 07, 2022, 04:12:16 AM »
I love unreleased songs. Enrique Iglesias' Alive is one of my favorite Max's songs ever.

Offline j.fco.morales

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Re: Halsey — So Good (Max Martin)
« Reply #11 on: June 10, 2022, 03:19:26 AM »
https://www.youtube.com/watch?v=ObUvyMtiP34

So Good is out.

Written By Sammy Witte, Sarah Aarons & Halsey.
Produced By Tobias Karlsson & Max Martin.
Mixing Engineer: Șerban Ghenea

Offline McCartneyMartin

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Re: Halsey — So Good (Max Martin)
« Reply #12 on: June 10, 2022, 06:53:27 AM »
https://www.youtube.com/watch?v=ObUvyMtiP34

So Good is out.

Written By Sammy Witte, Sarah Aarons & Halsey.
Produced By Tobias Karlsson & Max Martin.
Mixing Engineer: Șerban Ghenea
So much for the industrial pop era. Time for her to become the next puppet for Max's dead career.

Offline nanofives

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Re: Halsey — So Good (Max Martin)
« Reply #13 on: June 10, 2022, 12:08:51 PM »
Loving this one a lot
I'm glad Max coming back to one of his oldest collaborators, it's been 7 years since the last time Max collaborated with Tobias Karlsson. At the same time makes me want a new Carolina Liar album.

Offline melodicmoonlight

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Re: Halsey — So Good (Max Martin)
« Reply #14 on: June 10, 2022, 06:00:42 PM »
Incredible.

Songwriting is on point, production is simple but effective, great melody, and Halsey sounds great on this track. Taylor Swift would be proud