My starting point is, and I quote Dr Luke: "Music moves in cycles, you know". I could write a whole essay on how the music cycle works but I won't right now. The rise of dance music in the US pop music cycle was very much intertwined with the rise of internet videos, which often had edm music in the background.
A similar pattern occured with the rise of MTV intertwined with Michael Jackson's music, Napstar and the internet, and American Idols. The last few music cycles were inspired by technological changes in the behaviour of consuments.
What might be the next technological thing which changes the music? It was suggested in 2018 by Guy Zapoleon that it could be Alexa (smart speakers), which selects the songs for you according to your mood: "alexa, play sad songs". Basically, streaming services like spotify do something similar and it might be true after all, the zapoleon prediction. At the same time, another development that has happened is "social media stories" where you select your background music and, of course, in a similar fashion tiktok. But to me it's one of the hardest thing of the question of how the music cycle will move: what will be the thing that determines the next thing? It could be something which we don't even know yet that it exists. For example, raising the idea of downloading music from the internet for free back in 1994... people would say you are crazy. David Guetta speculated on Dutch tv that post lockdown would have an impact on music development, in particular stimulated by an excessive need of young people to unite at music festivals.
