The new music business model: Social Media

[j.fco.morales]

Guys, I read this article about Shawn Mendes, a teenage boy from Canada that got a record deal because he started doing covers on Vine.

http://www.billboard.com/articles/news/6165603/shawn-mendes-vine-magazine-story

Just like Taylor Swift wrote some time ago about the new music business model and social media, this young man is the representation of that: you get record deals because you're popular and not because of talent, like it was back in the day.

What do you guys think about this?
I think is an amazing topic.

[Rebecca]

I think it is a great idea, it's easier for the record company as the singer already has a following. I suppose it's a similar thing with the Idol and The Voice etc, singers already have fans before they release an album.

[Linda]

Anyone can be famous these days..

[j.fco.morales]

I think it is a great idea, it's easier for the record company as the singer already has a following. I suppose it's a similar thing with the Idol and The Voice etc, singers already have fans before they release an album.

Absolutely: the thing is to create a fanbase to make the project profitable.
If you already have a fanbase, half of the work is done.

In the business matters, is makes total sense. In a artistic sense, not that much.